As most of you know, YouTube has yet again changes their policies. Now, you have to have at least 1000 subscribers and 240,000 minutes of watch time in order to be a YouTube Partner and monetize your channel. For most, they are like, "Who cares? You don't make money anyway at that level?". For me, I care. I am not being affected by this policy, but I came really close even though I have 20000 subscribers. Losing partnership does not mean you just don't make money. There are a lot of things you lose or cant do once you are no longer a partner that make it even harder to grow your channel! So, I want to help in anyway I can and the first thing I want to do is give you my tips and tricks that have personally helped me get to where I am. Click the READ MORE tab for the whole article.
1. Be Honest
This seems pretty easy right? Well, its not for a lot of people. Viewers these days are looking for creators that are honest and not going to lie to them in anyway. If you have sponsorships or affiliates, if you like or don't like something and on and on. Be honest about it! When you're honest, viewers trust you and they support you back with watching, sharing, liking, and keeping their subscription to you.
2. be outspoken
This really goes along with being honest. Tell viewers how you feel honestly. When something serious happens, speak out! Give your opinion on matters that affect your community. Viewers like to feel they can relate to the people they watch. This will also bring negatives to you as some wont like your opinion, but its the internet so its expected anyway. Speak up about topics that are happening at the moment and your stand on them. Don't stay quiet for the sake of staying out of drama. Especially when it is a legitimate problem that affects many. Your viewers and other viewers want to know how you feel about these topics and others will be looking for peoples opinions on the matter. You speaking out lets them find you!
3. make quality content
It's okay if you don't have the best equipment. You don't need it honestly to make good quality content. Its as easy as an iPhone and the editing software on the phone. Lighting is very easy to get these days. Using natural light is the best, but you can also get a whole set up for $50 on Amazon. These days, people want as much information as possible about anything. Take a while and research what you're talking about. Make sure you have as many facts and details as you can. Edit your videos to make them flow nicely. Make a good end screen so people can be reminded to watch another video. Using cards can do that too. Also, you can insert pop ups to remind them to subscribe and follow your social medias, or even give you a thumbs up. Always think, QUALITY over QUANTITY.
4. plan your videos
There are so many creators on YouTube these days, it seems there are no unique videos to make, but there are! Get a note book and start brain storming. Come up with unique videos and video titles that are NOT click bait, but will draw viewers in to watching your video. Think about what you would want to see as a viewers, but don't. Put a lot of thought into it. Viewers see that and other creators will use your ideas and (hopefully) credit you which draws new subscribers in! You can also make not new videos your own by making a unique title or like with Tag videos, you can make your own tag! Always strive to do something no one else is doing!
5. make popular videos
Now, contradictory to what I just stated, this does work for growing your view count and subscribers. Make videos that are popular. Certain videos go back and forth with being popular and what viewers are looking for on YouTube. If tag videos are popular, do one. If makeup tutorial videos are popular, make them and so on and so forth. Look to see whats trending or getting a lot of views and make that video. Try to put your own spin on it though.
6. expand your reach
Not everyone is on just YouTube. There are many other social media platforms to draw people in to your channel! Use Facebook, Snapchat, Instagram, Twitter and many other sites to draw people to your channel and videos. Share your videos and not just the day you upload but throughout the weeks and months. Especially videos of yours that have gotten a good amount of views. If you talk about a certain brand, tag them in your posts. Let them see you are talking about them. They could retweet or share your posts and open you up to a lot of new potential viewers. Same with other youtubers. If you mention them, tag them!
7. make good thumbnails
If its views you're looking for, your thumbnail is crucial for that! Your thumbnails are what draws viewers in to watching your video. It doesn't matter how many subscribers you have, if its a crappy thumbnail, you won't get as many views on that video. I've seen videos that are the lowest quality get TONS of views because their thumbnail is amazing! You can use a free editing service like PicMonkey to do that and make it easy and simple!
8. use appropriate tags and keywords
Make sure you are using the right tags and keywords in your videos and description boxes. Tags can go a long way and help viewers find the videos than contain what you are talking about. Fill out your description box as much as you can with information about the video and your channel. If you do it right, when someone searches for something, your channel or video will pop up! If you make a video about something, search it in the YouTube search bar to see what words people are using to find that topic and put those in your tag section.
9. be nice!
This may confuse you, but its important. Be nice to your viewers. Respond to their comments and private messages. If they recreate a look you did, share it! If they have questions, answer them. Have a good attitude in your videos. Try to be uplifting and positive when possible. It makes viewers keep coming back when they feel they are a part of something and not just another number and view. Interaction and appreciation. They will be more likely to word of mouth your channel and share your content.
This last one if very important. COLLAB! Collaborate with other YouTubers. This is where you both make a video together or on the same topic and shout each others channels out. Ask the viewers to go watch and subscribe to the other person. This is a great way to get your channel out there and gain subscribers. Make sure to ask someone who has the same niche as you and around the same subscribers so you both benefit. This falls in the same range as working with companies or doing reviews for them. Once you get to a certain level (usually around 1K subs) you can work with companies like famebit, grapevine, octoly, tomoson, brandbacker and a lot more sites to review products. This opens you to their following as well and expands your reach and people finding you. If you work with companies, just make sure you are honest and disclose that your viewers.
I am still learning and growing myself so, these are just a few of the tips and tricks I have used to get where I am today. It takes time and patience and a lot of hard work these days to get anywhere on YouTube. Don't worry about the money because there isn't any until you get much farther up that scale. Have fun doing what you are doing and love what you do! If you're not having fun or liking it, change it up or try something new!
If you have any tips or tricks I have not mentioned, let us know in the comments!
I am a 31 year old, stay at home mother with a Beauty Channel on YouTube. I will never be "proper" or professional on Youtube so sometimes, I need to vent!